By participating in this Executive Master Class, you will:

• Understand how exploiting Big Data can benefit your company
• Get a thorough understanding of Big Data modeling techniques
• Share best practices in Big Data inside and outside your sector
• Develop a Big Data project for/in your organization

Because this programme addresses both business and Big Data, it’s beneficial for a number of professionals. However, understanding Big Data models requires at least a basic analytical background.

This programme is ideal for a multidisciplinary team of 2 people from the following backgrounds:

• Business analysts who want to use Big Data analytics in a business context
• Professionals with an IT/technology background who want to learn how this technology can be used to create business value
• Business experts with a strong analytical background who will be involved in Big Data projects

Module 1 – Modeling

(23, 24 & 25 October 2014; Brussels)

This module connects the worlds of data scientist and business expert by:

• Presenting an overview of typical analytical & Big Data applications that create value in several industries (Finance, Retail, Telecom, Pharmaceuticals, …)
• Creating awareness of the latest business trends in Big Data
• Aligning Big Data investment with business benefits

Module 2 & 3 – Discovering

(27, 28 & 29 November; Ghent – 11, 12 & 13 December 2014; Leuven)

This module introduces participants to more advanced Big Data solutions, focusing primarily on creating value from large volumes of data.

• The IT infrastructure that is needed to apply Big Data analytics
• The main advantages & disadvantages of multiple Big Data technologies
• Data modelling and visualization
• How to get business value from text data, web data, social network, audio and video data: moving towards customer centricity
• State of the art in Fraud Analytics: improving Fraud detection using social network analysis
• Hands-on exposure to tools that turn Big Data into value

Module 4 – Operationalising

(19, 20 & 21 February 2015; Brussels)

This module focuses on turning the insights gained from the previous modules into actions by adapting business processes, architecture and BI systems.

• How to take advantage of high-velocity data
• The organisational capabilities that are needed to successfully implement Big Data projects
• How to put Big Data into action using decision-management solutions

Module 5 – Cultivating

(6, 7, 8, 9 & 10 April 2015; Silicon Valley, San Francisco)

This module investigates how management can optimally exploit the newly created Big Data benefits by cultivating data-driven decision-making in their organisation.

• A deep dive into organisational strategies to cultivate Big Data innovations
• How to optimally communicate Big Data projects
• How to deal with ethics and privacy in a big data world

Discover our Faculty:

• Prof dr Philippe Baecke expert in Marketing Analytics and Big Data
• Prof dr Stijn Viaene expert in ICT and Business Process Management
• Prof dr Öykü Isik expert in Business Intelligence
• Prof dr Deva Rangarajan expert in transforming sales and services in organizations
• Prof dr Veroniek Collewaert expert in delivering a convincing business pitch
• Dr Bjorn Cumps expert in mobile technologies and its impact in business models
• Prof dr Bart Baessens expert in Business Analytics and Information Systems
• Prof dr Kristof Coussement– IESEG school of management
• Johan Kestens– CIO ING Belgium
• James Taylor– CEO of Decision Management Solution and leading expert in how to use business rules and analytic technology to build Decision Management Systems
• Edward Boute – Head of Google Enterprise Belux
• Steven Noels& prof dr Anita Prinzie– NGdata
• Franklin Vrede– Coaching Practice Director at IGLC
• Rick van der Lans– expert in Data Warehousing and Database Technology