Creating more business value from investments in Big Data and Predictive Analytics through better project definition, project management and better usage of Predictive Analytics projects.
Managers of analytical teams, Managers of functional departments (marketing, risk, operations, HR,…), Project managers, CxO.
- Duration: One afternoon workshop (4h):
- December 3rd, 2015
- Location: European Data Innovation Hub @ AXA, Vorstlaan 23, 1170 Brussel
- Price: 570€ per manager
- Limited from 8 – 12 participants
Fueled by the energy around Big Data projects, an increasing number of managers are attracted to the domain of Big Data and advanced analytics. When successfully applied, analytics provides the key to turn data into big value. Typical goals of such high-impact projects involve:
(i) increase targeted marketing success by predicting response
(ii) increase marketing relevance by offering the right product to the right client,
(iii) decrease risk exposure by predicting credit or fraud risk,
(iv) increase process efficiency,
(v) retain crucial staff members, etc.
This training provides a backbone for managing projects in Predictive Analytics that maximally impact the organisation. Put differently, in this workshop we ensure participants reap the maximum return on their analytical investments. Additionally, this training establishes the foundation for fruitful collaboration between analysts, their peers and decision makers.
The workshop is designed as an interactive learning experience packed with best practices illustrated with real domain experience.
After the training, participants will be able to define and manage developments in Predictive Analytics. In practice participants will be able to
- Explain the crucial phases needed to engage in projects in predictive analytics
- Define a project in predictive analytics in detail, using a concise project definition checklist
- Understand the essential principles for predictive analytics and why they matter to management
- Understand the requirements and limitations of predictive analytics
- Fully understand the output of predictive analytics to increase their impact on the organizational goals
Before the start of the first session, participants should attempt to define a practical and relevant project within their organisation. At completion of the workshop, it is the aim that managers will be able to further define and understand the steps needed to manage this challenge to success.
About the trainer:
Geert Verstraeten (PhD) is a dynamic trainer with a solid background both in predictive analytics and in professional training. Geert has 14 years of experience in building predictive models for organisations in a wide array of industries. Additionally, he has 14 years of academic and industry experience
in training and coaching managers and analysts to succeed with Predictve Analytics. Since 2006, he is managing partner at Python Predictions (www.pythonpredictions.com), a Brussels-based niche player in Predictive Analytics, and was involved in building analytical communities both in Belgium and abroad. Geert is a frequent speaker at academic and business conferences in analytics. Since 2014, Geert is a certified professional trainer.
Attendees receive an electronic version of the handouts and a proof of participation at the conclusion of the workshop.