Seminar – Keyrus – Sales and Marketing Analytics – 10th March 2015


Catherine Homel   Catherine Homel from Keyrus has asked us to communicate this interesting seminar.

Come and join us to find out how Keyrus, thanks to Big Data, helps its clients improve sales and marketing.

The digital era has thrown the marketing role into turmoil: the speed at which an offer becomes obsolete, depreciation of “client capital”, users taking control of the relationship via multiple channels. To offer clients a very personalized experience and get back in the driving seat of the relationship, marketing departments need to tame the data dragon, turning data profusion into actionable insights.
Big data, however, is not only about data. It involves changing company cultures and building a common understanding between the business and IT . This new paradigm creates complex challenges for companies that need to move away from the traditional hierarchical approach towards a more agile methodology and mindset.

Come and join us to find out how Keyrus, thanks to Big Data, helps its clients improve sales and marketing. For example, how can you make insights personalized and prescriptive? How can you combine traditional and behavioural insights to understand triggers better? How to visualize these insights in your story towards the marketing team? How can you optimise the usage of your different channels?


16.00    Welcome – doors open

16.30    Data: the super power of the marketer!
Marc Rouselle – Partner, Keyrus Managment

17.00    Practical cases: from data to prescriptive insights and personalized
omni-channel marketing

17.45    Round table
Philip Allegaert – Director Big Data & Analytics

18.25    Warm up

18.30    Walking dinner

Who should attend?

Marketing managers, CMO’s, CDO’s, customer intelligence managers, CRM- managers, sales managers, innovation managers and CEO’s who are seeking inspiration to embed analytics in improving sales and marketing operations.

Presentations will be held in English. Participation to the session, dinner and parking space are free. Limited space is available so


register now!

For further details, please contact Catherine Homel
+32 2 706 03 06

Join this free 2-hours session followed by a walking dinner, and get inspiring, forward-looking ideas on how advanced technologies can do the routine jobs for you, while saving time and resources. Feel free to forward this invitation to your colleagues and/or peers.
This seminar is aimed at customers and prospects, subject to advanced confirmation from Keyrus. Keyrus reserves the right to refuse attendance based on a registrant’s status. 

» Registration

Date & time

Tuesday 10 March 2015. We welcome all participants as of 15.30. Seminar starts at 16.00 and ends at 18.00. It will be followed by a walking dinner.


Holiday Inn Brussels Airport
Holidaystraat 2
B-1831 Diegem


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