In 2014, CEOs are most relying on digital marketing, e-commerce, customer experience management, business analytics and cloud business to improve performance over the next five years. These five technology areas are expected to deliver the most business value by CEOs and senior executives through 2019.
The report 2014 Gartner CEO and Senior Executive Survey: ‘Risk-On’ Attitudes Will Accelerate Digital Business written Mark Raskino, provides additional insights into these investment areas. You can find the 2013 edition of the study, CEO and Senior Executive Survey 2013: As Uncertainty Recedes, the Digital Future Emerges, written by Mark Raskino and Jorge Lopez, published on March 25, 2013 here (free PDF, no opt-in).
The following graphic, posted by Tiffani Bova, Vice President and Distinguished Analyst at Gartner, provides an overview of the top technology investments from 2014 to 2019.
It’s understandable that these five technology areas receive the highest priority in terms of their business value, as together they galvanize an enterprise around attracting and keeping customers. Taken together they also provide the CEO and senior executives with a more accurate view of how their selling and service strategies are attracting new customers and keeping existing ones.