Job – Accenture – Digital & Marketing Analytics Consultant

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PAtrick Smitz - Accenture

Digital & Marketing Analytics Consultant

Job Location:Brussels

Job Number:00267178

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Job DescriptionQualifications

Schedule: Full-time

Join Accenture and help transform leading organizations and communities around the world.  The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance.  Choose Accenture, and make delivering innovative work part of your extraordinary career.

Accenture people build careers in four different areas of our business: Consulting, Technology, Operations and internal Corporate Functions.  Each area offers a unique career experience and a compelling mix of work and training opportunities, work environment and structure for career progression.

Our Department…

Accenture Digital drives high performance for our clients by enabling interactions with digital customers, channels, and markets, and applying digital technologies across the enterprise to create new value.  Leveraging our unmatched breadth and depth of digital services (cloud, mobility, analytics, interactive, social, technology and business) you’ll develop the transformational strategies and implement the new technologies that our clients need to win in the marketplace.

When you join Accenture, you will be an integral part of a forward-looking digital community as you work alongside and share ideas with a world-class, global network of 28,000+ digital professionals who innovate and develop new ways to deliver results for clients every day.

What are we looking for?

Analytics & Big Data is booming and Accenture is currently looking for outstanding Data Scientist to complete the Digital & Analytics team. Accenture strongly believes that high performance hinges on the ability to gain insights from data — insights that allow for better decision making and strengthen customer relationships. From strategy to execution, Accenture works with organizations to develop their Analytics & Digital capabilities — from accessing data onto predictive modeling and taking the appropriate business actions — to outperform the competition.

Applying Analytics to marketing and sales involves the use of advanced statistical modeling techniques across the customer lifecycle (Acquisition, Retention, Development) leading to state-of-the-art insight-driven actions.

Your Role…

 

As Digital & Marketing Analytics Consultant, you will be involved in the following key tasks:

  1. Data Modelling & Analyses
  • Execute the full data mining steps from data preparation, modelling & interpretation (data mining, predictive analytics and reporting by using advanced tools such as SAS, SPSS, KXEN or others or any related ETL tool)
  • Leverage Accenture’s international network and knowledge capital for Analytics by using proven assets and methodologies
  1. Business Insight generation – Turning insights to action
  • Engage in the delivery of customer analytics assignments for Accenture clients including business interpretation to models and turning insights into actions
  • Typically, you will be involved in segmentation projects, targeting, churn prediction, cross & up sell, retention initiatives, forecasting, optimization where you contribute to workshops/interviews bridging the gap between data analytics and business outcome
  • Provide strategic and tactical advice to clients by translating analytical solution into out-of-the-box execution recommendations addressing business objectives and impacting bottom line results
  1. Business Development
  • Participate in business development work efforts
  • Build case for analytics through need analyses and business case (quantify likely benefits)

 

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