Finding talent is my largest challenge. Our community is there to create this talend hub by bringing experts together and training new ones.
Finding talent is my largest challenge. Someone who understands our business, who has quantitative skills, who has the technical skills to create the models, and who is able to persuade others that the insights they’ve come up with are ones you can trust and take action on. The hardest part is persuasion. You get the quantitative skills, but there’s a struggle in that ability to communicate effectively. We’ll often pair people together, but we’d really like to grow the talent.
When I was in marketing, we put a focus on liberal-arts-educated individuals, because abstract thinking where there are ambiguous data sets is an area where they are comfortable. Ph.D.s in psychology were a great recruiting pool. A psych Ph.D. has a fair amount of statistical training. We created a program to recruit Ph.D.s.
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