7 HABITS OF HIGHLY EFFECTIVE TWEETERS: A Longitudinal Study of Follow Predictors on Twitter

A 15 MONTH STUDY OF 500K TWEETS HIGHLIGHTS 7 HABITS OF HIGHLY EFFECTIVE TWEETERS

I just came across this scientific study explaining what the most effective habits were of successful users of twitter. This is the first study I read that examines what factors are associated with an increased follower-count on Twitter over an extended period of time. The study analysed in 2013 507 Twitter users and a half-million of their tweets over 15 months.

The 7 habits of highly effective tweeters are:

  1. always send out positive messages
    • People are attracted to people who talk positively
  2. always talk about others
    • Self obsessed people gain less followers
    • Informers: 20% share information and reply to other users.
    • Meformers: 80% mostly send out information about themselves.
  3. Create ‘Social Proof’
    • Being retweeted is a sign to others you are worth following
    • Also those who gave a web address, a location and a long description were more likely to attract followers
  4. Stay on topic ( in our case Data Science)
    • This study found that people who remained more ‘on-topic’ tended to attract more followers.
  5. Check spelling and limit hashtag use
    • People hate the #random #use #of #hashtags.
  6. Short bursts of activity are ok
    • Twitter users who were bursty [10 tweets in 1 hour] from time-to-time tended to attract more followers.
  7. Increase direct mentions and reduce broadcast tweets
    • It pays; in terms of more followers to increase the proportion of directed tweets and decrease the broadcasts.

 

These points might just be timely reminders of good Twitter etiquette, nevertheless it’s quality advice for every Tweeter.

A Longitudinal Study of Follow Predictors on Twitter

Thank you CJ, Sarita & Eric for this excellent study. The study report is available here
C.J. Hutto
School of Interactive Computing 
Georgia Institute of Technology 
cjhutto@gatech.edu

Sarita Yardi
School of Information 
University of Michigan 
yardi@umich.edu

Eric Gilbert
School of Interactive Computing 
Georgia Institute of Technology 
gilbert@cc.gatech.edu

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