I just came across this scientific study explaining what the most effective habits were of successful users of twitter. This is the first study I read that examines what factors are associated with an increased follower-count on Twitter over an extended period of time. The study analysed in 2013 507 Twitter users and a half-million of their tweets over 15 months.
The 7 habits of highly effective tweeters are:
always send out positive messages
People are attracted to people who talk positively
always talk about others
Self obsessed people gain less followers
Informers: 20% share information and reply to other users.
Meformers: 80% mostly send out information about themselves.
Create ‘Social Proof’
Being retweeted is a sign to others you are worth following
Also those who gave a web address, a location and a long description were more likely to attract followers
Stay on topic ( in our case Data Science)
This study found that people who remained more ‘on-topic’ tended to attract more followers.
Check spelling and limit hashtag use
People hate the #random #use #of #hashtags.
Short bursts of activity are ok
Twitter users who were bursty [10 tweets in 1 hour] from time-to-time tended to attract more followers.
Increase direct mentions and reduce broadcast tweets
It pays; in terms of more followers to increase the proportion of directed tweets and decrease the broadcasts.
These points might just be timely reminders of good Twitter etiquette, nevertheless it’s quality advice for every Tweeter.
A Longitudinal Study of Follow Predictors on Twitter
Thank you CJ, Sarita & Eric for this excellent study. The study report is available here C.J. Hutto School of Interactive Computing Georgia Institute of Technology firstname.lastname@example.org
Sarita Yardi School of Information University of Michigan email@example.com
Eric Gilbert School of Interactive Computing Georgia Institute of Technology firstname.lastname@example.org